Dark and Lovely Fade Resist Hair Color Berry Burgundy is a permanent hair color that delivers vibrant, fade-resistant color and shine. Dark and Lovely’s exclusive Moisture Seal Technology ensures particularly rich care: -Protects colored hair from damage -Keeps hair supple and silky Your hair receives twice the care performance to protect relaxed and natural hair during coloring. Color yourself beautiful, stunning, sexy and confident… Color with Dark and Lovely! Dark and Lovely Fade Resist Hair Color Berry Burgundy is an innovative formula that provides vibrant, fade-resistant color and shine. This formula features Dark and Lovely’s exclusive Moisture Seal Technology for double the care.

Application

Full-Head Application If:
You have never colored your hair or you want to change your current hair color to a darker shade.

1. Prepare:

Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Haircolor bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.

2. Apply:

Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.

3. Timing:

After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).

4. Rinse Out:

When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.

5. Condition:

Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.